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How Apple and Google Formed One of Tech’s Most Powerful Partnerships

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How Apple and Google Formed One of Tech’s Most Powerful Partnerships

How Apple and Google Formed One of Tech’s Most Powerful Partnerships

Apple and Google have one of Silicon Valley’s most famous rivalries, but behind the scenes they maintain a deal worth $8 billion to $12 billion a year according to a U.S. Department of Justice lawsuit. Here’s how they came to depend on each other. Photo illustration: Jaden Urbi

Updated Feb. 1, 2022 6:19 pm ET

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Google parent Alphabet Inc. posted another quarter of strong sales growth, capping a year when profit nearly doubled despite mounting regulatory pressure that threatens the search giant’s future.

The company’s dominance in online search, video and internet ad sales made it one of last year’s leading beneficiaries of an upswing in digital advertising. Last year, small and large businesses alike flooded into the ad market in a bid to win customers who spent early parts of the pandemic sequestered in their homes.